County Manager's Advisory Council


The County Manager’s Advisory Council (CMAC) is a forum for constructive discussion on the role and responsibilities of county government in our changing world. CMAC shares knowledge, best practices and advice with the County Manager and county senior leadership on various strategic issues with the goal of enhancing organizational effectiveness.



The membership of CMAC consists of up to 20 members appointed by the County Manager. Each member shall serve for a two-year term with the possibility of multiple reappointments at the discretion of the County Manager. To the extent practical, members represent a diverse cross-section of private, public and nonprofit sector organizations.

Membership Expectations

  • Attend monthly advisory council meetings
  • Bring professional experience and expertise, along with a diversity of views and a willingness to express them
  • Attend capstone County events outside of CMAC meetings no less than three times per year (examples include Washoe Impact Awards, open houses, ribbon cuttings, etc.)
  • Provide advice and counsel to the County Manager through informed recommendations
  • Act as ambassadors to the community
  • Periodically serve on subcommittees organized to complete specific tasks identified by the County Manager and CMAC

Meeting Schedule 

The County Manager’s Advisory Council meets on a monthly basis.




Rob Gaedtke - ChairCMAC---Rob-Gaedtke.png



Rob Gaedtke is President & CEO of KPS3 – a high-functioning branding agency, veteran PR firm, and innovative digital shop. Rob has nearly two decades of modern marketing experience working with brands across the nation that span nearly every business sector. Rob is also a husband, father, aspiring climber, board chair of the Children’s Cabinet, and member of this advisory council, the TMCC Business School advisory council, and the Reynolds School of Journalism advisory council. Rob’s personal vision is to “do amazing things.”

James D. Johnson - Vice Chairjames-johnson.jpg



Jim holds a Bachelor’s Degree in Social and Behavioral Sciences from Johns-Hopkins University.  Prior to becoming a consultant, he worked in tourism at Hilton Hotels Corporation, Harrahs, Ski Lake Tahoe and the Copper Mountain Resort.  He lives in Reno, NV with his wife, La Vonne.  They have two grown sons.  When he can get away, he can be found officiating boys’ youth and high school lacrosse in northern Nevada and California

Michele Anderson



Washoe County School District Chief Communications & Community Engagement Officer

Michele Anderson serves as the Chief Communications & Community Engagement Officer for the Washoe County School District. She has extensive experience in comprehensive, integrated communications and marketing, and has been a key member of local government teams for more than two decades. Nationally recognized for her crisis communication management during numerous large-scale disasters, public safety incidents, and contentious issues, Michele has proven she excels in challenging environments. When she is not working, Michele can found enjoying the Nevada outdoors, cooking, or traveling.

Diane BeckerCMAC---Diane-Becker.jpg



Diane L. Becker practiced law in California for forty-three years before retiring to live in Incline Village.  As the former Chief Legal Officer for a large international corporation, and general counsel to several companies, Ms. Becker’s areas of practice included General Counsel Services and Legal Risk Management, Real Estate Law and Corporate Law.  Ms. Becker is active in the local community, serving as a member of, among other organizations,  CMAC, the IVGID Ordinance 7 Committee, and the Incline Village/Crystal Bay Citizen Advisory Board.

Frank W. Cervantesfrank-c.jpg

After 31 years in State and County government, Frank Cervantes retired as Washoe County’s Director of Juvenile Probation Services January 2021. Frank, a fourth generation Nevadan, graduated from the University of Nevada in 1994 with a Bachelor of Social Work and a Minor in Criminal Justice. Frank is currently providing strategic consulting services to the Children’s Cabinet, a local non-profit youth and family service organization.

Eugenia LarmoreEugenia-Larmore-copy.jpg


Eugenia Larmore is President of Ekay Economic Consultants, an economic consulting company based in Reno.  Eugenia graduated from the University of Nevada, Reno with a Doctor of Philosophy, Economics and a Master of Business Administration degrees.  She has over twenty years of experience in the areas of financial, fiscal and economic impact analyses, economic damages, economic research and analysis, and market and feasibility studies. 

Eugenia is active in the community serving as the Chair of the Washoe County Board of Equalization and member of Board of Directors of Domestic Violence Resource Center.  Along with her husband, Eugenia enjoys the great recreational opportunities offered by our region, especially camping, hiking, backpacking, golfing, and kayaking.

Beth MacmillanCMAC---Beth-Macmillan,-Executive-Director.jpg



Beth Macmillan joined Artown as Festival Manager in February 2001 and was promoted to Executive Director in November of 2003. As Executive Director she has produced Artown events, created “out of the box” approaches and strategic partnerships to presentations, co-presentations and future Artown commissions. Now widely recognized as a leader in the festival presenting model, she has made several presentations about Artown regionally and nationally. She currently serves as an At-Large officer on the Executive Committee for APAP.

BJ NorthBJ-north.jpg



BJ North is the Executive Vice President and Chief Banking Officer of Plumas Bank. Ms. North brings over 35 years of banking experience and specializes in business and product development. She is a Certified Associate of Emergenetics International and has received a Bachelor of Science degree in Education and her Master's degree in Education Administration from the University of Nevada, Reno. Ms. North is involved in various national and local organizations and has served/serves on numerous boards including the International Women's Forum, the American Heart Association, the Renown Community Advisory Board, the Economic Development Authority of Western Nevada (EDAWN), Western Industrial Nevada (WIN), the Washoe County School District Investment Committee, the Nevada Commission on Post-Secondary Education, and the Nevada Humane Society. Ms North was the recipient of The Jefferson Award, a prestigious national recognition system honoring community and public volunteerism in America.

Irene PayneCMAC---Irene-Payne.jpg

Irene Payne has extensive marketing, communications and community outreach experience in private, public and nonprofit sector organizations. Irene was born in the UK and headed up global marketing for a London based nonprofit before moving to Reno and becoming Chief Communications and Community Outreach for Washoe County School District. A position she held until recently.  Irene serves on various boards including Washoe County Regional Animal Services, Human Services Network and the Assistance League Advisory Committee. 

Ty RogersTy-CMAC.jpg


Ty Rogers is the Vice President of Sales & Marketing for Quick Space, the Northern Nevada leader in temporary storage, office and site services in Sparks, Nev. He started at Quick Space in 2016 and has led the business development arm of the company to more than triple the annual revenue since his onboarding. With a self-described passion for people, management, and community involvement, Ty attributes the alignment of personal and professional values to success in both respective areas.

Ty is the current National President of the American Cowboy’s Team Roping Association and heads the production team for the annual National Finals event in Reno, Nevada for the 8,000+ member group. He also serves on several professional and charitable boards, including Dozers & Dirt, Empty Bowls, and The Community Food Pantry, serving hundreds of volunteer hours a year. 

Ty is extremely proud of his heritage as a true Native Nevadan, specifically as a member of the Yerington Paiute Tribe. He served his tribe by interning for the Director of Education during college, sparking his commitment to education through this day. He also maintains touch with his Paiute roots through contemporary beadwork and has had work appear in popular magazines including Cowboys & Indians magazine.

He remains an avid team roper, equestrian and proud Nevadan.

Jenifer RoseJenifer-Rose---CMAC-1.jpg


Jenifer Rose is the founder and CEO of Community Office Solutions, a business to business office supply company. Jenifer was appointed in 2015 by the City of Reno and currently serves as a Reno Tahoe International Airport Board Trustee, also serving as airport treasurer for 3 years. Jenifer was appointed by Washoe County and served on the Western Nevada Development District for 4 years.

Don TatroDon-Tatro---CMAC.jpg


Don Tatro is the Sales Manager/Loan Officer at Northpointe Bank’s Reno branch.  Prior to working with Northpointe, Don was the CEO of the Builders Association of Northern Nevada for nearly 6 years.  He is a native Nevadan and an active participant in many local philanthropic and charitable organizations, including 1st Vice President of the ACE Charter High School board.  


Additional Information

If you are interested in additional information on CMAC, contact Erick Willrich, Assistant to the County Manager, Office of the County Manager (775) 203-8755 or