Baby & Me Tobacco-Free

Quitting smoking is the most important thing you can do to protect your health and the health of your baby

What is BABY & ME - Tobacco Free Program TM

The BABY & ME – Tobacco-Free TM is a FREE program to help pregnant women quit smoking during pregnancy and stay quit after the baby is born.

How Does the Program Work?

A pregnant woman will attend four prenatal sessions to receive support and education to quit smoking before their due date. After the baby is born, the participant will return each month until the baby is six months old for support to stay tobacco free. The participant can receive up to $450 in gift cards for participating and completing the entire program. Diaper gift cards can be redeemed for any brand or size of diapers or wipes at local Walmart stores.

Participation Overview


Incentive Eligibility

Prenatal Session 1-3

$25 diaper gift card at the completion of each session

Prenatal Session 4

$25 gift card at the completion of session if tobacco-free

Postpartum Session 1-6

$50 gift card at the completion of each session if tobacco-free

*Support partners can also receive a $50 gift card per session if tobacco free.

Postpartum Session 6

Additional $25 gift card when completing a graduation questionnaire

Postpartum Session 12

Additional $25 gift card when completing an exit interview phone call with the national Baby & Me Tobacco-Free program

Who Can Enroll?

  • Any pregnant woman who is a daily smoker or quit within three months of becoming pregnant.
  • Must be less than 34 weeks pregnant at enrollment based on due date.
  • Any age or income level is eligible.
  • A smoker who lives with a pregnant woman that is currently in the program can also enroll as a Support Partner. If the support partner successfully quits smoking, she/he can receive monthly diaper gift cards during the postpartum sessions.

How Can I Enroll?

For more information about the BABY & ME – Tobacco Free TM program, visit